5 Tips for better AdSense on Your Website
The biggest mistake with people using Adsense as their monetization strategy, is they forget that Adsense is a CPC based network. You get paid per click, not by impression. Here are some effective Adsense tips on how you can double your income from your existing traffic with a few optimization tricks we’ve picked up over the years.
Publish high-quality content on a regular basis
This really is an important one, all other points are all just tweaks in some way—but when it comes to AdSense earnings, content is the king.
A plain formula: No traffic, no money; more traffic, more money.
It helps to publish content about a topic that you are interested in and have some level of expertise in, people will then be more likely to view you as an influencer on your niche.
Google’s algorithm prefer websites that publish content on a regular basis and rewards them with a higher ranking, thus higher traffic—so make sure your publishing is constant, enriching, and not scattered just every once in a while.
Optimizing your content for the search engines can yield great results in terms of organic traffic in the long run.
Build an audience before setting up AdSense
It can be tempting to set up AdSense on your website immediately after you’ve published the first piece of content—the temptation is best avoided.
Bombarding your website with ads before anybody really knows about it will likely put visitors off, and they’ll be less likely to share or link to it. It will limit your ability to emerge as an authority in your niche.
Be focused instead, on winning a sizable audience in terms of email subscribers, RSS readers, and monthly visitors before you start displaying ads.
Create and implement responsive ads
It goes together with implementing a responsive design on your website (which is something you really need to do if you’re running a website in 2019). Wikipedia explains responsive design as follows:
"Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, mobile phones)."
Last year, a research reported that mobile platforms — smartphones and tablets — combined account for 60% of total digital media time spent, up from 50% a year ago. A website that is not optimized for these devices, will miss out on a big opportunity to capture its audience.
AdSense works great with responsive design, and let you generate codes for responsive ad units, which fit themselves to provide the best viewing experience. It’s better to do it now because that 60% is a number that’s only going to grow.
Link your AdSense and Analytics accounts
Link your AdSense and Google Analytics accounts. It lets you access to AdSense metrics like revenue, clicks, and impressions, which you can add to your favorite analytics reports to get a better view of how well your pages, or content is monetizing. It can assist in optimizing your site such as the optimal ad load or what type of content to focus on. Once you’ve linked your properties, you can use insights from Analytics to always refine and optimize your AdSense ad units, improving the overall performance of your website.
A/B test your ad units
Trial and error allow you to test one variation of ad settings against another variation, and then go with the one that performs the best. Check the performance of text ad units vs. ad units that have both text and display enabled, see the effect of changing colors of ad text on its performance, or view the impact on your revenue by serving ads in the sensitive and/or general categories.
Although you need a little tech-savvy to navigate your way through the entire process of preparing your test, creating your experiment, monitoring your experiment, and finally choosing your ad, all well worth the effort.
Subscribe to the official Google Inside AdSense blog, and always stay up-to-date with the latest news about the platform from the creators themselves. Plus, the Google help center has this great AdSense optimization overview that let you look at and take ideas from to get more out of your AdSense account. There are also some free online courses that Google and many others run, which targets helping publishers to earn more money from their website.
As you learned from these tips, there are a lot of things you can do to boost revenue off of your existing traffic. If you’re serious about your site, then a one-position-fits-all ad layout isn’t the best option. You may lose a lot of money on by just installing a plugin that lays out the ads at the top and bottom of every post. A lot of things with Adsense are out of your control, so use these Adsense optimization tips to experiment with your own site.